Through local business online marketing, it is possible to gain popularity as big as your fame in TV, radio and newspapers.
Your small company only have limited budget for marketing and will have to optimize your local advertisement. As a local business owner, very often the following marketing issues will always be a challenge especially when it comes to promoting your local business:
Limited resource or budget for skillful in-house marketing manpower.
Not getting the results from the existing marketing activities, or they are running ineffective advertising and marketing campaigns.
No existing marketing strategy or the time to dedicate work to the marketing function within the business.
Constantly being sold with ineffective advertising from the media.
Do not know how to effectively use the options available to market the business.
Do not know where to begin with their marketing or how to put together and run an effective marketing strategy.
Because of these issues many small local business owners still hold to the old beliefs in marketing, and are convinced that ads on TV, the Yellow Pages, radio, or print media are the best ways of promoting their business. This couldn’t be further from the truth. In the past recent years, the world of marketing is that online marketing for local small business has actually become the best return on investment (ROI) option available when a local business is looking to promote their services.
Here are some facts about local business:
“70% of US household now use the Internet as an information source when shopping locally for products and services” (Kelsey Group).
31% of all business buyers turn to a Search Engine first when looking for a locally based product or service.
Product Research and Comparison shopping happens online, but 67% of those purchases happen offline (Accenture).
90% of purchases are made within 50 miles of a person’s home (Kelsey.)
Therefore, as a local business owner, we recommend you to shift your marketing strategy from traditional marketing to local business online marketing if you want to focus on making your local company more competitive in your marketplace and ahead of your competitors.
Next challenge – if you decide to shift from traditional marketing to online marketing then there is a ton of marketing information available on the Internet, and the problem comes when trying to figure out what online marketing strategy works and what does not.
Our recommendation is: Work with a local business online marketing strategy that is simple, effective and measurable.
That is how we want to work with our clients, so it will be easy for our clients to follow the marketing work, and see the results. If you want more information about our marketing strategy when working with our clients click here